THE UNCENSORED PLAYLIST

REPORTERS WITHOUT BORDERS / DDB BERLIN + DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
CREARCHIVE Score
218.8
REPORTERS WITHOUT BORDERSTHE UNCENSORED PLAYLIST2018
Case Film
BrandREPORTERS WITHOUT BORDERS
AgencyDDB BERLIN + DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Award ShowCannes Lions
CategoryINTEGRATED
Year2018
CountriesBrazil, Netherlands, Germany
Description

About the Work While in the worlds most censored countries many news websites and blogs are blocked by oppressive governments, music streaming platforms such as Spotify, Deezer and Apple Music are freely accessible. We used this online loophole to evade censorship. Turning 5 acclaimed journalists from 5 repressed countries into music artists. Their censored articles were turned into lyrics and then uploaded onto music streaming platforms as uncensored pop songs. On the 12th of March: World Day Against Cyber Censorship all the songs came together as The Uncensored Playlist. The playlist sparked a global conversation about censorship with 300+ news stories and 680+ million people reached to date. But most importantly, our songs became hits in the places where the articles had once been forbidden: peaking at #7 in the Vietnamese iTunes chart in its very first week. Encouraging globally recognized names such as Amazon to support our message.

Awards
  • • Cannes Lions — General — Grand Prix
  • • The One Show — Craft / Use of Music — Gold Pencil
  • • The One Show — Innovation in Social Media — Gold Pencil
  • • Clio Awards — General — Silver
Credits
AgencyDDB Group Germany / Berlin
EditorSascha Gerlach
WriterJack ChristensenPatrik Lenhart
DirectorIris Fuzaro
ProducerRobert-Jan Blonk
Account TeamBianca DordeaSarah BenselCassiano Derenji
Art DirectorFelipe CuryMarco LemckeLis FerreiraEvandro Scudeler
Product ManagerLisa van Boekhout
Music SupervisorLucas Mayer
Creative DirectorRicardo Wolff
Production CompanyMediaMonks / Amsterdam Le Tour Du Monde / São Paulo DaHouse Audio / São Paulo
PR / Marketing Agencyfinchfactor / Amsterdam
Chief Creative OfficerDennis May
Executive Creative DirectorGabriel Mattar
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