THE TINIEST LISTING

About the Work According to residential brokerage Luxury Living Chicago Realty, 6600 brand new apartment units were expected to be delivered in Chicago in 2017. More than 90 percent of people looking for their next living situation are searching online first and more than 60 percent are looking on mobile. To create awareness for the work being done in Cook County Hospital’s Neonatal Intensive Care Unit and to invite people to donate funds to help support preemie babies and their families, we created “The Tiniest Listing” - the first listing inside an incubator. The online listing allowed people looking for home of their own to book a night for a preemie baby in the Neonatal Intensive Care Unit. The listing was promoted on major online rental sites for free.