The Shaded Route

Hungerstation / VML RIYADH + VML, Riyadh
CREARCHIVE Score
108.4
HungerstationThe Shaded Route2025
The Shaded Route
Case Film
Campaign Images
BrandHungerstation
AgencyVML RIYADH + VML, Riyadh
Award ShowCannes Lions
CategoryDigital Craft Lions
Year2025
CountrySaudi Arabia
Awards
  • • Cannes Lions — C02 - Real-Time Usage & Targeting — Silver
  • • Cannes Lions — General — Silver
  • • Cannes Lions — A05 - Health & Wellness Tech — Bronze
  • • Cannes Lions — D03 - Technology — Bronze
  • • Cannes Lions — A05 - Health & Wellness Tech — Shortlist
  • • Cannes Lions — B09 - Tech-Led Brand Experience — Shortlist
  • • Cannes Lions — C01 - Data Storytelling — Shortlist
  • • Cannes Lions — C02 - Real-Time Usage & Targeting — Shortlist
  • • Cannes Lions — D03 - Technology — Shortlist
  • • LIA — Creative Use of Data - Real-Time Data — Bronze
  • • LIA — Ambient & Activation - Creative Use of Data — Finalist
Credits
cityRiyadh
entrantVML
ShareXIN
HungerstationVML RIYADH + VML, RiyadhCannes LionsDigital Craft LionsSaudi Arabia

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