THE SECOND RELEASE
BILLBOARD ARABIA / SRMG LABS RIYADH + SRMG LABS, Riyadh
CREARCHIVE Score
97.9
BILLBOARD ARABIATHE SECOND RELEASE2025

Case Film
Campaign Images
BrandBILLBOARD ARABIA
AgencySRMG LABS RIYADH + SRMG LABS, Riyadh
Award ShowCannes Lions
CategoryAudio & Radio Lions
Year2025
CountrySaudi Arabia
Awards
- • Cannes Lions — C03 - Single-Market Campaign — Gold
- • Cannes Lions — C04 - Social Behaviour — Silver
- • Cannes Lions — A01 - Use of Audio & Radio as a Medium — Shortlist
- • Cannes Lions — A08 - Audio Content — Shortlist
- • Cannes Lions — C03 - Single-Market Campaign — Shortlist
- • Cannes Lions — C04 - Social Behaviour — Shortlist
- • Cannes Lions — E01 - Diversity & Inclusion in Entertainment — Shortlist
Similar Campaigns

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Saltanat Light
Citix
GForce Grey + GFORCE, Almaty
CREARCHIVE Score
108.9

ROOBADGE
VOLKSWAGEN
DDB SYDNEY + DDB SYDNEY, Sydney
CREARCHIVE Score
70.8

COFFIN
LIFE360
ALTO NEW YORK + ALTO, New York
CREARCHIVE Score
55.4
NO LABELS
NIKKA WHISKY
DENTSU INC. TOKYO + DENTSU INC., Tokyo
CREARCHIVE Score
69.6

PHONE BREAK
KITKAT
VML PRAGUE
CREARCHIVE Score
100