The Rewards Bag

TaTa / VML MONTEVIDEO + VML, Montevideo
CREARCHIVE Score
132.6
TaTaThe Rewards Bag2025
The Rewards Bag
Case Film
Campaign Images
BrandTaTa
AgencyVML MONTEVIDEO + VML, Montevideo
Award ShowCannes Lions
CategoryMedia Lions
Year2025
CountryUruguay
Awards
  • • Cannes Lions — B13 - Retail Media — Gold
  • • Cannes Lions — General — Gold
  • • Cannes Lions — B04 - Responsible Consumption and Production — Shortlist
  • • Cannes Lions — B13 - Retail Media — Shortlist
  • • Cannes Lions — C01 - Audience Insights — Shortlist
  • • Cannes Lions — D04 - Social Behaviour — Shortlist
  • • Cannes Lions — E04 - Social Behaviour — Shortlist
  • • LIA — Creativity In Media - Retail & E-Commerce — Bronze
Credits
cityMontevideo
entrantVML
ShareXIN
TaTaVML MONTEVIDEO + VML, MontevideoCannes LionsMedia LionsUruguay

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