The Partnership That Changed Everything
LVMH / Havas Play, Puteaux/Havas Events, Puteaux/Havas Paris + HAVAS PLAY, Paris
CREARCHIVE Score
259.4
LVMHThe Partnership That Changed Everything2025

Case Film
Campaign Images
BrandLVMH
AgencyHavas Play, Puteaux/Havas Events, Puteaux/Havas Paris + HAVAS PLAY, Paris
Award ShowCannes Lions
CategoryLuxury Lions
Year2025
CountryFrance
Awards
- • Cannes Lions — A08 - Partnerships/Collaborations — Grand Prix
- • Cannes Lions — LUXURY & LIFESTYLE — Grand Prix
- • Cannes Lions — A01 - Experience — Shortlist
- • Cannes Lions — A06 - Brand Storytelling — Shortlist
- • Cannes Lions — A08 - Partnerships/Collaborations — Shortlist
- • Cannes Lions — B04 - 360 Integrated Brand Experience — Shortlist
- • LIA — Integration - Fashion & Accessories — Gold
- • LIA — Integration - Sports — Silver
- • LIA — Creative Strategy - Partnership & Collaboration — Bronze
Credits
cityPuteaux
entrantHavas Play
LVMHHavas Play, Puteaux/Havas Events, Puteaux/Havas Paris + HAVAS PLAY, ParisCannes LionsLuxury LionsFrance
Similar Campaigns

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Saltanat Light
Citix
GForce Grey + GFORCE, Almaty
CREARCHIVE Score
108.9

ROOBADGE
VOLKSWAGEN
DDB SYDNEY + DDB SYDNEY, Sydney
CREARCHIVE Score
70.8

COFFIN
LIFE360
ALTO NEW YORK + ALTO, New York
CREARCHIVE Score
55.4
NO LABELS
NIKKA WHISKY
DENTSU INC. TOKYO + DENTSU INC., Tokyo
CREARCHIVE Score
69.6

PHONE BREAK
KITKAT
VML PRAGUE
CREARCHIVE Score
100