THE LUCKY NUMBER
HEINEKEN / LEPUB, Milan
CREARCHIVE Score
27.2
HEINEKENTHE LUCKY NUMBER2025

BrandHEINEKEN
AgencyLEPUB, Milan
Award ShowCannes Lions
CategorySocial & Creator Lions
Year2025
CountryItaly
Awards
- • Cannes Lions — B03 - Real-Time Response — Shortlist
- • Cannes Lions — C05 - Use of Humour — Shortlist
- • Cannes Lions — D01 - Brand Partnerships, Sponsorships & Collaborations — Shortlist
- • Cannes Lions — D01 - Consumer Goods — Shortlist
- • Cannes Lions — D05 - Co-Creation & User-Generated Content — Shortlist
- • Cannes Lions — E05 - Use of Humour — Shortlist
- • Cannes Lions — F05 - Use of Humour — Shortlist
Similar Campaigns

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Saltanat Light
Citix
GForce Grey + GFORCE, Almaty
CREARCHIVE Score
108.9

ROOBADGE
VOLKSWAGEN
DDB SYDNEY + DDB SYDNEY, Sydney
CREARCHIVE Score
70.8

COFFIN
LIFE360
ALTO NEW YORK + ALTO, New York
CREARCHIVE Score
55.4
NO LABELS
NIKKA WHISKY
DENTSU INC. TOKYO + DENTSU INC., Tokyo
CREARCHIVE Score
69.6

PHONE BREAK
KITKAT
VML PRAGUE
CREARCHIVE Score
100