THE HIDDEN EYE TEST

1001 OPTOMETRY / VML SYDNEY + VML, Sydney
CREARCHIVE Score
34.4
1001 OPTOMETRYTHE HIDDEN EYE TEST2025
THE HIDDEN EYE TEST
Case Film
Campaign Images
Brand1001 OPTOMETRY
AgencyVML SYDNEY + VML, Sydney
Award ShowCannes Lions
CategoryCreative Strategy Lions
Year2025
CountryAustralia
Awards
  • • Cannes Lions — A04 - Travel, Leisure, Retail, Restaurants & Fast-Food Chains — Bronze
  • • Cannes Lions — A04 - Travel, Leisure, Retail, Restaurants & Fast-Food Chains — Shortlist
  • • Cannes Lions — A13 - Posters — Shortlist
  • • Cannes Lions — B05 - Design for Behavioural Change — Shortlist
  • • Cannes Lions — E03 - Single-Market Campaign — Shortlist
ShareXIN
1001 OPTOMETRYVML SYDNEY + VML, SydneyCannes LionsCreative Strategy LionsAustralia

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