The Flame That Wasn't A Flame
EDF / BETC PARIS
CREARCHIVE Score
106.8
EDFThe Flame That Wasn't A Flame2025

Case Film
Campaign Images
BrandEDF
AgencyBETC PARIS
Award ShowLIA
CategoryNon-Traditional
Year2025
CountryFrance
Awards
- • Cannes Lions — General — Silver
- • LIA — Non-Traditional - Live Events - Beyond Advertising — Gold
- • LIA — Creativity In PR - Best Use of Events and Stunts — Silver
Credits
cityParis
entrantBETC
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