The Flame That Wasn't A Flame

EDF / BETC PARIS + HAVAS MEDIA, Paris / EDF, Paris / BETC, Paris + BETC, Paris / EDF, Paris
CREARCHIVE Score
163.3
EDFThe Flame That Wasn't A Flame2025
The Flame That Wasn't A Flame
Case Film
Campaign Images
BrandEDF
AgencyBETC PARIS + HAVAS MEDIA, Paris / EDF, Paris / BETC, Paris + BETC, Paris / EDF, Paris
Award ShowLIA
CategoryNon-Traditional
Year2025
CountryFrance
Awards
  • • Cannes Lions — E02 - Media Planning — Silver
  • • Cannes Lions — General — Silver
  • • Cannes Lions — B01 - Sports Live Experience — Bronze
  • • Cannes Lions — D01 - Live Brand Experience or Activation — Bronze
  • • Cannes Lions — A01 - Titanium — Shortlist
  • • Cannes Lions — B01 - Sports Live Experience — Shortlist
  • • Cannes Lions — B07 - Use of Events & Stunts — Shortlist
  • • Cannes Lions — D01 - Brand Partnerships, Sponsorships & Collaborations — Shortlist
  • • Cannes Lions — D01 - Live Brand Experience or Activation — Shortlist
  • • Cannes Lions — E02 - Media Planning — Shortlist
  • • Cannes Lions — E03 - Media Execution — Shortlist
  • • LIA — Non-Traditional - Live Events - Beyond Advertising — Gold
  • • LIA — Creativity In PR - Best Use of Events and Stunts — Silver
Credits
cityParis
entrantBETC
ShareXIN
EDFBETC PARIS + HAVAS MEDIA, Paris / EDF, Paris / BETC, Paris + BETC, Paris / EDF, ParisLIANon-TraditionalFrance

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