The First Edible Mascot

Pop-Tarts / Weber Shandwick
CREARCHIVE Score
168
Pop-TartsThe First Edible Mascot2024
The First Edible Mascot
Case Film
Campaign Images
BrandPop-Tarts
AgencyWeber Shandwick
Award ShowCannes Lions
CategoryEXPERIENTIAL
Year2024
CountryUnited States
Awards
  • • Cannes Lions — BRAND EXPERIENCE & ACTIVATON — Grand Prix
  • • Cannes Lions — BRAND EXPERIENCE & ACTIVATON — Grand Prix
  • • LIA — Branded Entertainment - Experiential and Live Events — Gold
  • • LIA — Branded Entertainment - Zeitgeist — Silver
  • • LIA — Evolution - Experiential/Live Events — Finalist
Credits
cityChicago
entrantWeber Shandwick
ShareXIN
Pop-TartsWeber ShandwickCannes LionsEXPERIENTIALUnited States

Similar Campaigns

ROOBADGE
ROOBADGE
VOLKSWAGEN
DDB SYDNEY
CREARCHIVE Score
35
COFFIN
COFFIN
LIFE360
ALTO NEW YORK
CREARCHIVE Score
35
AVANI’S GOLD
AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35
Saltanat Light
Saltanat Light
Citix
GForce Grey
CREARCHIVE Score
64.8
NO LABELS
NO LABELS
NIKKA WHISKY
DENTSU INC. TOKYO
CREARCHIVE Score
60
PHONE BREAK
PHONE BREAK
KITKAT
VML PRAGUE
CREARCHIVE Score
100