The First Edible Mascot

Pop-Tarts / Weber Shandwick
CREARCHIVE Score
168
Pop-TartsThe First Edible Mascot2024
The First Edible Mascot
Case Film
Campaign Images
BrandPop-Tarts
AgencyWeber Shandwick
Award ShowCannes Lions
CategoryEXPERIENTIAL
Year2024
CountryUnited States
Awards
  • • Cannes Lions — BRAND EXPERIENCE & ACTIVATON — Grand Prix
  • • Cannes Lions — BRAND EXPERIENCE & ACTIVATON — Grand Prix
  • • LIA — Branded Entertainment - Experiential and Live Events — Gold
  • • LIA — Branded Entertainment - Zeitgeist — Silver
  • • LIA — Evolution - Experiential/Live Events — Finalist
Credits
cityChicago
entrantWeber Shandwick
ShareXIN
Pop-TartsWeber ShandwickCannes LionsEXPERIENTIALUnited States

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