The Cheeky Controller
Xbox / McCann London + McCANN, London
CREARCHIVE Score
117.2
XboxThe Cheeky Controller2025
Campaign Images
BrandXbox
AgencyMcCann London + McCANN, London
Award ShowLIA
CategoryBranded Content
Year2025
CountryUnited Kingdom
Awards
- • Cannes Lions — E05 - Use of Humour — Bronze
- • Cannes Lions — F05 - Use of Humour — Bronze
- • Cannes Lions — General — Bronze
- • Cannes Lions — A05 - Media/Entertainment — Shortlist
- • Cannes Lions — B01 - Social Engagement — Shortlist
- • Cannes Lions — C02 - Influencer & Co-Creation — Shortlist
- • Cannes Lions — C02 - Retail Promotions & Competitions — Shortlist
- • Cannes Lions — D01 - Brand Partnerships, Sponsorships & Collaborations — Shortlist
- • Cannes Lions — E05 - Use of Humour — Shortlist
- • Cannes Lions — F05 - Use of Humour — Shortlist
- • LIA — Creativity In PR - Entertainment — Gold
- • LIA — Digital - Entertainment — Bronze
Credits
cityLondon
entrantMcCann London
Similar Campaigns
Future of Fitness
Tonal
Quality Experience
CREARCHIVE Score
45.9
INTELLIGENT PUPPET IRUYO
Nissan Motor Co., Ltd.
TBWA\Hakuhodo Inc.
CREARCHIVE Score
17
Muted: 16 Games for Children, Designed for Parents Peace of Mind
OUIGO
ROSA Paris
CREARCHIVE Score
29.8
Nigrum Corpus
Idomed / Instituto Yduqs
Artplan
CREARCHIVE Score
17
Squabble Up
Kendrick Lamar
PRETTYBIRD
CREARCHIVE Score
45.9
No image
Megan Thee [____]
Amazon Prime Day
Amazon XCM
CREARCHIVE Score
6.1