SECOND CHANCES

About the Work In spite of having the greatest number of licensed drivers in the United States, California also has the lowest percentage of registered organ donors. This is particularly strange since 95% of Americans support the idea of organ donation, but less than half actually take the needed effort to register and receive the “pink dot” donor indicator on their driver’s licenses. This likely has a bit to do with organ donation not being a “glamour” cause — it’s not something that people are active or vocal about unless they are personally touched by it, so — to get more people registered as organ donors — we had to find a way to make the tremendously important, and yet somehow thankless act of registration felt on an individual level.