RUNNING IN FEAR
ALMA PRETA / LEW’LARA\TBWA SÃO PAULO + LEW'LARA\TBWA, Sao Paulo
CREARCHIVE Score
40.7
ALMA PRETARUNNING IN FEAR2025

Case Film
Campaign Images
BrandALMA PRETA
AgencyLEW’LARA\TBWA SÃO PAULO + LEW'LARA\TBWA, Sao Paulo
Award ShowCannes Lions
CategoryEntertainment Lions for Sport
Year2025
CountryBrazil
Awards
- • Cannes Lions — E01 - Diversity & Inclusion in Sport — Silver
- • Cannes Lions — E01 - Diversity & Inclusion in Sport — Shortlist
- • Cannes Lions — E07 - Cultural Engagement — Shortlist
ALMA PRETALEW’LARA\TBWA SÃO PAULO + LEW'LARA\TBWA, Sao PauloCannes LionsEntertainment Lions for SportBrazil
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