Renault - Cars To Work

Renault / Publicis Conseil
CREARCHIVE Score
60
RenaultRenault - Cars To Work2024
Case Film
Campaign Images
BrandRenault
AgencyPublicis Conseil
Award ShowCannes Lions
CategoryINTEGRATED
Year2024
CountryFrance
Description

Renault gave free cars to unemployed people in rural areas so they could get to job interviews, proving mobility is key to employment.

Awards
  • • Cannes Lions — Creative Strategy — Gold
Credits
CCOMarco Venturelli
Strategic DirectorAgathe Bousquet
ShareXIN
RenaultPublicis ConseilCannes LionsINTEGRATEDFrance

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