Pub Succession
Heineken / LePub, Milan/Publicis Dublin + LEPUB, Milan / PUBLICIS, Dublin + DENTSU CREATIVE, London / LEPUB, Milan / PUBLICIS, Dublin
CREARCHIVE Score
205.6
HeinekenPub Succession2025
Case Film
Campaign Images
BrandHeineken
AgencyLePub, Milan/Publicis Dublin + LEPUB, Milan / PUBLICIS, Dublin + DENTSU CREATIVE, London / LEPUB, Milan / PUBLICIS, Dublin
Award ShowLIA
CategoryOther
Year2025
CountriesItaly, United Kingdom
Awards
- • Cannes Lions — D03 - Brand-Owned Experiences — Silver
- • Cannes Lions — D09 - Cultural Engagement — Silver
- • Cannes Lions — E09 - Cultural Engagement — Silver
- • Cannes Lions — General — Silver
- • Cannes Lions — E05 - Personalised Campaigns — Bronze
- • Cannes Lions — F09 - Cultural Engagement — Bronze
- • Cannes Lions — A01 - Consumer Goods — Shortlist
- • Cannes Lions — A01 - Titanium — Shortlist
- • Cannes Lions — A04 - Targeting & Engagement — Shortlist
- • Cannes Lions — B05 - Use of Print/Outdoor — Shortlist
- • Cannes Lions — D03 - Brand-Owned Experiences — Shortlist
- • Cannes Lions — D09 - Cultural Engagement — Shortlist
- • Cannes Lions — E03 - Media Execution — Shortlist
- • Cannes Lions — E05 - Personalised Campaigns — Shortlist
- • Cannes Lions — E07 - Corporate Purpose & Social Responsibility — Shortlist
- • Cannes Lions — E08 - Market Disruption — Shortlist
- • Cannes Lions — E09 - Cultural Engagement — Shortlist
- • Cannes Lions — F09 - Cultural Engagement — Shortlist
- • LIA — Creativity In B2B - Recruitment — Gold
- • LIA — Ambient & Activation - Zeitgeist — Silver
- • LIA — Creativity In PR - Corporate Purpose/Social Responsibility — Bronze
- • LIA — Ambient & Activation - Direct Marketing - Consumer — Finalist
Credits
cityMilan
entrantLePub
HeinekenLePub, Milan/Publicis Dublin + LEPUB, Milan / PUBLICIS, Dublin + DENTSU CREATIVE, London / LEPUB, Milan / PUBLICIS, DublinLIAOtherItalyUnited Kingdom
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