PROJECT: MEMORY CARD
PLAYSTATION / SIX INC/HAKUHODO TOKYO + SIX INC, Tokyo / HAKUHODO, Tokyo
CREARCHIVE Score
44.6
PLAYSTATIONPROJECT: MEMORY CARD2025
Case Film
Campaign Images
BrandPLAYSTATION
AgencySIX INC/HAKUHODO TOKYO + SIX INC, Tokyo / HAKUHODO, Tokyo
Award ShowCannes Lions
CategoryEntertainment Lions for Gaming
Year2025
CountryJapan
Awards
- • Cannes Lions — A01 - Audio-Visual Content — Silver
- • Cannes Lions — A01 - Audio-Visual Content — Shortlist
- • Cannes Lions — C02 - Influencer & Co-Creation — Shortlist
PLAYSTATIONSIX INC/HAKUHODO TOKYO + SIX INC, Tokyo / HAKUHODO, TokyoCannes LionsEntertainment Lions for GamingJapan
Similar Campaigns

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Saltanat Light
Citix
GForce Grey + GFORCE, Almaty
CREARCHIVE Score
108.9

ROOBADGE
VOLKSWAGEN
DDB SYDNEY + DDB SYDNEY, Sydney
CREARCHIVE Score
70.8

COFFIN
LIFE360
ALTO NEW YORK + ALTO, New York
CREARCHIVE Score
55.4
NO LABELS
NIKKA WHISKY
DENTSU INC. TOKYO + DENTSU INC., Tokyo
CREARCHIVE Score
69.6

PHONE BREAK
KITKAT
VML PRAGUE
CREARCHIVE Score
100