Progresso Soup Drops

Progresso / Edelman + EDELMAN, Chicago
CREARCHIVE Score
189.7
ProgressoProgresso Soup Drops2025
Case Film
Campaign Images
BrandProgresso
AgencyEdelman + EDELMAN, Chicago
Award ShowCannes Lions
CategoryPR Lions
Year2025
CountryUnited States
Awards
  • • Cannes Lions — D01 - Media Relations — Gold
  • • Cannes Lions — General — Gold
  • • Cannes Lions — D02 - Guerrilla Marketing & Stunts — Silver
  • • Cannes Lions — A01 - Consumer Goods — Shortlist
  • • Cannes Lions — B02 - Small-Scale Media — Shortlist
  • • Cannes Lions — D01 - Media Relations — Shortlist
  • • Cannes Lions — D02 - Guerrilla Marketing & Stunts — Shortlist
  • • Cannes Lions — E01 - Products/Services — Shortlist
  • • Cannes Lions — E05 - Use of Humour — Shortlist
  • • Cannes Lions — F05 - Use of Humour — Shortlist
  • • Cannes Lions — F08 - Market Disruption — Shortlist
  • • LIA — Creativity In PR - Challenger Brand — Gold
Credits
cityNew York
entrantEdelman
ShareXIN
ProgressoEdelman + EDELMAN, ChicagoCannes LionsPR LionsUnited States

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