PRIZE ON THE BONE
KFC / DM9 SÃO PAULO + DM9, Sao Paulo
CREARCHIVE Score
217
KFCPRIZE ON THE BONE2025

Case Film
Campaign Images
BrandKFC
AgencyDM9 SÃO PAULO + DM9, Sao Paulo
Award ShowCannes Lions
CategoryDirect Lions
Year2025
CountryBrazil
Awards
- • Cannes Lions — E04 - Launch/Relaunch — Gold
- • Cannes Lions — B02 - Small-Scale Media — Silver
- • Cannes Lions — E02 - Social Behaviour — Silver
- • Cannes Lions — D05 - Launch/Relaunch — Bronze
- • Cannes Lions — A04 - Travel, Leisure, Retail, Restaurants & Fast-Food Chains — Shortlist
- • Cannes Lions — B02 - Small-Scale Media — Shortlist
- • Cannes Lions — B06 - Retail Media — Shortlist
- • Cannes Lions — C04 - Customer Acquisition & Retention — Shortlist
- • Cannes Lions — D05 - Launch/Relaunch — Shortlist
- • Cannes Lions — E02 - Social Behaviour — Shortlist
- • Cannes Lions — E04 - Launch/Relaunch — Shortlist
- • Cannes Lions — E04 - Social Behaviour — Shortlist
- • Clio Awards — Out of Home / Ambient — Gold
- • Clio Awards — Out of Home / Other — Gold
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