Paid Through Parents
Molson Coors / Rethink
CREARCHIVE Score
207.3
Molson CoorsPaid Through Parents2025

BrandMolson Coors
AgencyRethink
Award ShowLIA
CategoryOther
Year2025
CountryCanada
Awards
- • Clio Awards — Partnerships & Collaborations / Partnerships & Collaborations — Grand Clio
- • Clio Awards — Public Relations / Use of Talent & Influencers — Gold
- • LIA — Creative Strategy - Breaking Sector Convention — Gold
- • LIA — Creative Strategy - Partnership & Collaboration — Silver
- • LIA — Non-Traditional - Beverages — Bronze
- • LIA — Integration - Use of Social Media — Finalist
Credits
cityToronto
entrantRethink
Similar Campaigns

Heinz Dipper
Kraft Heinz
Rethink
CREARCHIVE Score
115.1

Future of Fitness
Tonal
Quality Experience
CREARCHIVE Score
45.9

INTELLIGENT PUPPET IRUYO
Nissan Motor Co., Ltd.
TBWA\Hakuhodo Inc.
CREARCHIVE Score
17

Muted: 16 Games for Children, Designed for Parents Peace of Mind
OUIGO
ROSA Paris
CREARCHIVE Score
29.8

Nigrum Corpus
Idomed / Instituto Yduqs
Artplan
CREARCHIVE Score
17

Squabble Up
Kendrick Lamar
PRETTYBIRD
CREARCHIVE Score
45.9