Paid Through Parents

Molson Coors / Rethink + RETHINK, Toronto

CREARCHIVE Score

272.1

Molson CoorsPaid Through Parents2025

Campaign Images

BrandMolson Coors

AgencyRethink + RETHINK, Toronto

Award ShowLIA

CategoryOther

Year2025

CountryCanada

Awards

• Cannes Lions — D01 - Brand Partnerships, Sponsorships & Collaborations — Silver
• Cannes Lions — C02 - Influencer & Co-Creation — Bronze
• Cannes Lions — C01 - Fan Engagement/Distribution Strategy — Shortlist
• Cannes Lions — C02 - Influencer & Co-Creation — Shortlist
• Cannes Lions — D01 - Brand Partnerships, Sponsorships & Collaborations — Shortlist
• Cannes Lions — D02 - Partnerships with Sports Talent — Shortlist
• Cannes Lions — E02 - Sponsorship & Brand Partnership — Shortlist
• Cannes Lions — F03 - Single-Market Campaign — Shortlist
• Clio Awards — Partnerships & Collaborations / Partnerships & Collaborations — Grand Clio
• Clio Awards — Public Relations / Use of Talent & Influencers — Gold
• LIA — Creative Strategy - Breaking Sector Convention — Gold
• LIA — Creative Strategy - Partnership & Collaboration — Silver
• LIA — Non-Traditional - Beverages — Bronze
• LIA — Integration - Use of Social Media — Finalist

Credits

cityToronto

entrantRethink

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