NOT EVERY SMILE STARTS AS A SMILE

COLGATE / VML PARIS + VML, Paris
CREARCHIVE Score
49.4
COLGATENOT EVERY SMILE STARTS AS A SMILE2025
NOT EVERY SMILE STARTS AS A SMILE
Case Film
Campaign Images
BrandCOLGATE
AgencyVML PARIS + VML, Paris
Award ShowCannes Lions
CategoryPrint & Publishing Lions
Year2025
CountryFrance
Awards
  • • Cannes Lions — D04 - Social Behaviour — Silver
  • • Cannes Lions — B01 - Consumer Goods — Shortlist
  • • Cannes Lions — D03 - Single-Market Campaign — Shortlist
  • • Cannes Lions — D04 - Social Behaviour — Shortlist
  • • Cannes Lions — E04 - Social Behaviour — Shortlist
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COLGATEVML PARIS + VML, ParisCannes LionsPrint & Publishing LionsFrance

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