MOST DANGEROUS STREET

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE / FCB CHICAGO + FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago + FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
CREARCHIVE Score
166.8
ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEMOST DANGEROUS STREET2019
Case Film
BrandILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE
AgencyFCB CHICAGO + FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago + FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Award ShowCannes Lions
CategoryINTEGRATED
Year2019
CountryUnited States
Description

About the Work Gun violence has been recognized as a public health crisis. Every day, 100 people are killed and hundreds more are shot. And Chicago is at the center of the gun violence epidemic sweeping the country. Every week, nearly 40 people are shot across the city. That’s the equivalent of a mass shooting every seven days, yet so many Chicagoans have become numb to the violence. Most Dangerous Street is a walk-through, week-by-week visualization of Chicago’s gun violence on one street. Guided by emotional audio of victims’ families telling their stories, you are surrounded by laser beams, each representing a victim of gun violence. When you cross through beams, projections display details of the victim, bringing the data to life. People were encouraged to take action through a mobile site dedicated for the SAFE Act. An important piece of legislation needed to get funding for economic development in neighborhoods most affected by gun violence. The outdoor location was in the heart of Chicago to maximize exposure to legislators and voters. We sourced data from CPD, and consulted with the University of Chicago Crime Lab to create a walk-through installation of the gun violence problem with the most accurate and real-time data.

Awards
  • • Cannes Lions — General — Gold
  • • The One Show — Data Visualization / Static or Dynamic — Gold Pencil
  • • Clio Awards — Design / Spatial Design — Gold
Credits
AgencyFCB / Chicago FCBX / Chicago
EditorNate Brav-McCabeJustin OrrCaleb Hill
WriterJake Roland
DirectorBen Flaherty
ProducerDomenic CarusoNoiemi Lobont
Account TeamZach KieltykaLauren CartierDavid EldredJoey OrizczakKara BurghardtTara ReardonDaniel KimMatt BykowiczBianka KristenLindsay MooreKim DeNapoli
Art DirectorJack Miller
Client / BrandIllinois Council Against Handgun Violence / Chicago
Digital ArtistErik ChristiansonBrendan White
Sound DesignerJason RyanBatsi ZesaguliAlex Bartczak
Music SupervisorStump Mahoney
Executive ProducerJohn BleedenKerry HillDan DelaneyRene Steinkellner
Production CompanyLord + Thomas / Chicago
Chief Creative OfficerLiz TaylorFred Levron
Director of PhotographyBryce Drobny
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