Makeup Payment

Brazil's biggest cultural event, Carnival, brings nonstop partying, costumes, glitter, makeup, and very few pockets for smartphones and credit cards. Still, it generates nearly $2.5 billion in transactions in 2025 alone. What if Mastercard could provide a payment method that allowed people to celebrate and express themselves freely and safely? "Mastercard Makeup Payment. Cultural expression as a payment method. That’s priceless."