Lost In Time

Jian Ai Elderly Charity Center / Dentsu Creative
CREARCHIVE Score
58.7
Jian Ai Elderly Charity CenterLost In Time2024
Lost In Time
BrandJian Ai Elderly Charity Center
AgencyDentsu Creative
Award ShowLIA
CategoryHealth
Year2024
CountryChina
Description

Presenting Lost in Time, a one-of-a-kind unique set of artworks created by those suffering from Alzheimer’s. A proven test to catch early onset Alzheimer’s, the Clock Drawing Test, will benefit all those who suffer from the disease if caught earlier. On World Alzheimer’s Day a display of the collection was launched in the Shanghai metro. Over 17 million people walked through the station over the course of 40 days. The clock faces were also made into watches. On World Health Day, we held an online auction that marks the charity’s first-ever auction.

Awards
  • • Cannes Lions — General — Bronze
  • • LIA — Health & Wellness - Public Service/Charity/NGO — Silver
  • • LIA — Design - Public Service/Charity/NGO — Bronze
Credits
entrantDentsu Creative China
ShareXIN