Hope Reef

Sheba (Mars) / AMV BBDO
CREARCHIVE Score
60
Sheba (Mars)Hope Reef2023
Hope Reef
Case Film
Campaign Images
BrandSheba (Mars)
AgencyAMV BBDO
Award ShowCannes Lions
CategoryINTEGRATED
Year2023
CountryUnited Kingdom
Description

Sheba built the world's largest coral reef restoration project in the shape of the word HOPE, visible from space, to draw attention to ocean conservation.

Awards
  • • Cannes Lions — Sustainability — Gold
Credits
ECDNicholas Hulley
Creative DirectorNadja Lossgott
ShareXIN
Sheba (Mars)AMV BBDOCannes LionsINTEGRATEDUnited Kingdom

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