Group Therapy
AXA / VML PARIS + VML, Paris + WAVEMAKER, Paris / VML, Paris
CREARCHIVE Score
222.1
AXAGroup Therapy2025
Case Film
Campaign Images
BrandAXA
AgencyVML PARIS + VML, Paris + WAVEMAKER, Paris / VML, Paris
Award ShowCannes Lions
CategoryHealth & Wellness Lions
Year2025
CountryFrance
Description
Axa is a world leader in health insurance. As one of the first to insure mental health risks and the creator of the Worldwide Mind Health Index, Axa is now expanding its focus from insurance to prevention. To reach a wider audience, Axa has created a 90-minute documentary, Group Therapy, starring Neil Patrick Harris and promoting a life-saving message: sharing is therapeutic. Featuring a unique cast of stand-up comedians who share their own experiences in front of an audience, Group Therapy encourages viewers to open up about their mental health struggles as a first step toward healing.
Awards
- • Cannes Lions — B01 - Brand-Led Education & Awareness — Gold
- • Cannes Lions — F05 - Use of Humour — Gold
- • Cannes Lions — General — Gold
- • Cannes Lions — A06 - Non-Fiction Film: Over 30 minutes — Bronze
- • Cannes Lions — A06 - Non-Fiction Film: Over 30 minutes — Shortlist
- • Cannes Lions — B01 - Brand-Led Education & Awareness — Shortlist
- • Cannes Lions — C03 - Insurance — Shortlist
- • Cannes Lions — E02 - Media Planning — Shortlist
- • Cannes Lions — F05 - Use of Humour — Shortlist
- • Cannes Lions — F07 - Corporate Purpose & Social Responsibility — Shortlist
- • LIA — TV & Cinema - Banking & Finance — Gold
- • LIA — Branded Entertainment - Reality/Unscripted/Alternative Programming — Silver
Credits
cityParis
entrantVML
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