GENERATION LOCKDOWN

MARCH FOR OUR LIVES / MCCANN NEW YORK + McCann / New York + March For Our Lives / Parkland + Hungry Man Productions / New York City + McCann / New York + McCann / New York + March For Our Lives / Parkland + Hungry Man Productions / New York City + McCann / New York
CREARCHIVE Score
281.6
MARCH FOR OUR LIVESGENERATION LOCKDOWN2019
Case Film
BrandMARCH FOR OUR LIVES
AgencyMCCANN NEW YORK + McCann / New York + March For Our Lives / Parkland + Hungry Man Productions / New York City + McCann / New York + McCann / New York + March For Our Lives / Parkland + Hungry Man Productions / New York City + McCann / New York
Award ShowCannes Lions
CategoryINTEGRATED
Year2019
CountryUnited States
Description

About the Work In 95% of public schools in the United States, lockdown drills are as common as math and science. Students learn terrifying lessons like how to barricade doors with tables and how to balance on toilet seats so that gunmen can’t see their feet. March For Our Lives — the student-led organization that emerged in the tragic wake of the shooting in Parkland, Florida — believes politicians have shifted the responsibility of preventing mass shooting to kids — forcing millions of them to become experts in their own survival instead of tackling any meaningful gun reform. Our objective is to change that. March For Our Lives has created this film to rally support for a real solution — the S. 42 Background Check Expansion Act, which closes loopholes in gun laws and stops people with a criminal or mental health history from purchasing guns.

Awards
  • • Cannes Lions — General — Grand Prix
  • • The One Show — Online Films & Video / Long Form - Single — Gold Pencil
  • • The One Show — Television & VOD / Long Form - Single — Gold Pencil
  • • Clio Awards — Branded Content / Digital/Mobile — Gold
  • • Clio Awards — Social Media / Social Video — Gold
Credits
AgencyMcCann / New York
EditorJason MacdonaldJustin QuagliataCorina DennisonMalia RoseLaura MolinaroTripp McCartyScott ZeitlenEd SkupeenMark ReyesSteve PicanoTom GrahamPhil CroweMarie O'BrienAnastasia Von Rahl
DirectorBryan Buckley, Bryan Buckely
ProducerJohn McAdoreyGabrielle LevyMatt LefebvreSherra Fermino, Matt Lefebvre
Account TeamJeremy MillerWhitney AlexanderDanielle KornKimberly KressWilmien BlakeTerry MarcelloBristol ParishColleen Cavanaugh AnthonyGeorge AlvarezNatalie StowellNiko SavichCraig Phillips
Client / BrandMarch for Our Lives / Parkland
Sound DesignerBrian GoodheartKelly OostmanPat SullivanJustine CortaleRoss HopmanBrad Fischer
Creative DirectorKarsten JurkschatAlex Little
Executive ProducerNathy AviramMino JarjouraKevin ByrenCaleb Dewart, Kevin ByrneMino JarjouraDan DuffyCaleb DewartJohn McAdorey
Production CompanyHungry Man / Los Angeles, Hungry Man Productions / New York City
PR / Marketing AgencySTALKR / New York
Chief Creative OfficerEric SilverSean BryanTom Murphy
Chief Marketing OfficerDevika Bulchandani
Director of PhotographyScott Henriksen, Scott Henricksen
Post Production CompanyN06 / New York The Mill LA / Los Angeles Sonic Union / New York duotone audio group / New York
Executive Creative DirectorPierre LiptonMarco Pupo
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