Gamer Loan
Banco del Pacífico / Paradais DDB
CREARCHIVE Score
66.8
Banco del PacíficoGamer Loan2024

Case Film
Campaign Images
BrandBanco del Pacífico
AgencyParadais DDB
Award ShowCannes Lions
CategoryINTEGRATED
Year2024
CountryEcuador
Description
Gamer Loan by Banco del Pacífico, tackles the issue of financial exclusion among young Ecuadorians, where 8 out of 10 of them lack access to loans due to not owning assets like cars or homes. However, many of them are gamers who have invested significantly in their gaming accounts, which hold considerable monetary value. Therefore, we created a new financial product that allows users to use their gaming accounts as collateral to obtain loans, providing them with access to credit that was previously out of reach.
Awards
- • Cannes Lions — General — Gold
- • Cannes Lions — General — Gold
- • LIA — Creative Use of Data - Data-Led Creativity — Finalist
Credits
cityGuayaquil
entrantParadais DDB
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