Found in the Shadows
McDonald's / Leo China
CREARCHIVE Score
6.8
McDonald'sFound in the Shadows2025
BrandMcDonald's
AgencyLeo China
Award ShowLIA
CategoryOther
Year2025
CountryChina
Awards
- • LIA — Creativity In Media - Use of Retail Media — Finalist
Credits
cityShanghai
entrantLeo China
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