Found in the Shadows
McDonald's / Leo China + LEO, Shanghai
CREARCHIVE Score
14.8
McDonald'sFound in the Shadows2025

BrandMcDonald's
AgencyLeo China + LEO, Shanghai
Award ShowLIA
CategoryOther
Year2025
CountryChina
Awards
- • Cannes Lions — C01 - Customer Retail/In-store Experience — Shortlist
- • LIA — Creativity In Media - Use of Retail Media — Finalist
Credits
cityShanghai
entrantLeo China
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