FIND YOUR FRIENDS
APPLE / APPLE CUPERTINO + APPLE, Cupertino
CREARCHIVE Score
104
APPLEFIND YOUR FRIENDS2025
Case Film
Campaign Images
BrandAPPLE
AgencyAPPLE CUPERTINO + APPLE, Cupertino
Award ShowCannes Lions
CategoryFilm Craft Lions
Year2025
CountryUnited States
Description
Precision Finding had just dropped on iPhone 15 and for the ‘Relax, it’s iPhone’ Campaign we wanted to demonstrate it at the hardest place in the universe to find your friends. A packed out Star Wars convention filled with cosplaying Mandalorians. Featuring 172 real fans, we follow a lone fan as he makes his way through a world filled with Star Wars Easter eggs. Finally he arrives and uses his iPhone 15 to find his friends in the crowd. As a love letter to the fans we designed the sound at Skywalker Sound, changed signage for fans to decode and of course, released the film on May 4th.
Awards
- • Cannes Lions — A07 - Use of Licensed/Adapted Music — Gold
- • Cannes Lions — B01 - Consumer Goods — Gold
- • Cannes Lions — A07 - Use of Licensed/Adapted Music — Shortlist
- • Cannes Lions — B01 - Consumer Goods — Shortlist
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