Don't Call it Love
YSL Beauty / BETC
CREARCHIVE Score
27
YSL BeautyDon't Call it Love2025
BrandYSL Beauty
AgencyBETC
Award ShowEpica Awards
CategoryLuxury & Premium Brands
Year2025
CountryFrance
Awards
- • Epica Awards — Luxury & Premium Brands — Gold
Credits
Brand: L'Oréal / YSL Beauty
Actors: Max Daunay & Jade Faye
Agency: Maison BETC
Casting: IKKI CASTING
Producer: Ousmane Ly
Music Artist: HAELOS
Sound Studio: GUM
Brand Manager: Nicolas Hieronimus, : Cyril Chapuy, : Stephan Bezy, : Manon Ergin, : Juleah Love, : Clara Keivanjah
Film Director: Léa Ceheivi
Post Producer: Sarah Dufief
Agency Manager: Marine Hakim, : Mathilde Durillon, : Charlotte Naepels
Creative Producer: Jennifer Braux
Production Company: ASWAN
Production Manager: Penelope de la Iglesia
NGO "En Avant Toutes": Aurélie Garnier-Brun, : Anaïs Tuyau
Post Production House: POSTER
Director of Photography: Nicolas Loir
Music Creative Director: Adam Ghoubali
Executive Creative Director: Florence Bellisson
Creative Director & Copywriter: Romain Pergeaux
Creative Director & Art Director: Aurélie Scalabre
President & Chief Creative Officer: Stéphane Xiberras
Vice President & Head of Production: Fabrice Brovelli
Film Consultant – Doctor of Psychotherapy: Sara Kuburic
Similar Campaigns

The Alien
Citroen
BETC
CREARCHIVE Score
29.8

The Black Dog(s)
Seconde Chance
BETC
CREARCHIVE Score
68.1

We need to talk about Eli
løvenskiold handel
Morgenstern AS
CREARCHIVE Score
51.3

Engineered for Whatever
Columbia
adam&eveDDB
CREARCHIVE Score
27

There We Are
Landmark Group
Publicis Middle East
CREARCHIVE Score
27

Back Home
FIFCO
Joystick, FIFCO
CREARCHIVE Score
27