DISCONNECT

The campaign draws inspiration from an artistic movement with deep roots in France: Pointillism. To encourage the French to take the vacation they deserve, we created four posters entirely composed of pictograms representing apps, files, work emails, all these tasks and notifications that constantly bombard us. The public can interpret each poster in two ways. From a distance, they reveal stunning vacation landscapes. Up close, however, each dot is one of those pictograms from the digital and professional world.