DABBA SAVINGS ACCOUNT
ESAF SMALL FINANCE BANK / MCCANN WORLDGROUP GURUGRAM
CREARCHIVE Score
20
ESAF SMALL FINANCE BANKDABBA SAVINGS ACCOUNT2024

Case Film
Campaign Images
BrandESAF SMALL FINANCE BANK
AgencyMCCANN WORLDGROUP GURUGRAM
Award ShowCannes Lions
CategoryINTEGRATED
Year2024
CountryUnknown
Description
Many Indian rural women do not bank. They auspiciously save cash in a Dabba (a steel rice canister). But their men take it away. So ESAF Bank created the Dabba Savings Account for them. We re-created the Dabba with a hidden partition to safeguard their savings. Our female employees visited the women’s gatherings to hand out the new Dabbas, open savings accounts, and deposit their cash regularly. We equipped rice shops with micro-ATMs for easy withdrawals. They began banking for the first time. But we didn’t publicise it for their privacy. ESAF Bank is now a trusted partner to these women.
Awards
- • Cannes Lions — General — Bronze
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