CORONA ECLIPSE

CORONA / DAVID MIAMI + DAVID, Miami
CREARCHIVE Score
54.2
CORONACORONA ECLIPSE2025
CORONA ECLIPSE
Case Film
Campaign Images
BrandCORONA
AgencyDAVID MIAMI + DAVID, Miami
Award ShowCannes Lions
CategoryPrint & Publishing Lions
Year2025
CountryUnited States
Description

The perfect Corona?A lime slice and sunset. But when those are missing, nature can provide. On the day of the 2024 Annular Solar Eclipse, Corona, brewed with 100% natural ingredients, captured the moment by using half of the sun as a lime slice. Guest photographers snapped the eclipse at key spots in Brazil, Chile, Uruguay, Argentina, and the Pacific, chosen after extensive research to ensure perfect positioning.Climate conditions and sun elevation were analyzed to align the sun with the bottle. Each shot took about five minutes with no AI used, and within hours, the campaign was live.

Awards
  • • Cannes Lions — D04 - Social Behaviour — Silver
  • • Cannes Lions — A01 - Consumer Goods — Shortlist
  • • Cannes Lions — B03 - Real-Time Response — Shortlist
  • • Cannes Lions — D01 - Photography: Brand & Communications Design — Shortlist
  • • Cannes Lions — D02 - Photography: Outdoor — Shortlist
  • • Cannes Lions — D03 - Single-Market Campaign — Shortlist
  • • Cannes Lions — D04 - Social Behaviour — Shortlist
ShareXIN
CORONADAVID MIAMI + DAVID, MiamiCannes LionsPrint & Publishing LionsUnited States

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