CORONA ECLIPSE

CORONA / DAVID MIAMI
CREARCHIVE Score
35
CORONACORONA ECLIPSE2025
CORONA ECLIPSE
Case Film
Campaign Images
BrandCORONA
AgencyDAVID MIAMI
Award ShowCannes Lions
CategoryINTEGRATED
Year2025
CountryUnknown
Description

The perfect Corona?A lime slice and sunset. But when those are missing, nature can provide. On the day of the 2024 Annular Solar Eclipse, Corona, brewed with 100% natural ingredients, captured the moment by using half of the sun as a lime slice. Guest photographers snapped the eclipse at key spots in Brazil, Chile, Uruguay, Argentina, and the Pacific, chosen after extensive research to ensure perfect positioning.Climate conditions and sun elevation were analyzed to align the sun with the bottle. Each shot took about five minutes with no AI used, and within hours, the campaign was live.

Awards
  • • Cannes Lions — General — Silver
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