Code My Crown

Dove / Edelman
CREARCHIVE Score
86.8
DoveCode My Crown2024
Code My Crown
Case Film
Campaign Images
BrandDove
AgencyEdelman
Award ShowCannes Lions
CategoryINTEGRATED
Year2024
CountryUnited Kingdom
Description

For today's digital-native generation, representation in gaming is as essential as in life. Our research revealed 74% of developers are willing to improve textured hair representation in video games if taught how. Partnering with OSAHL, Black 3D artists, animators & programmers we created "Code My Crown," a 200-page guide to coding textured Black hairstyles. This equips coders to create inclusive gaming experiences, reflecting Black gamers’ identities. Major gaming studios have adopted the guide, reaching 34K employees, serving 229M gamers,

Awards
  • • Cannes Lions — General — Gold
  • • Cannes Lions — General — Gold
  • • LIA — Creativity In B2B - Corporate Purpose/Social Responsibility — Silver
Credits
cityLondon
entrantEdelman
ShareXIN
DoveEdelmanCannes LionsINTEGRATEDUnited Kingdom

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