CLEAN SPONSORSHIP

To promote the launch of our new Washing Machines, We turned to a football sponsorship deal to promote Consul washing machines. But we turned to a new kind of sponsorship deal. We bought every space on the jersey of Juventus, one of the most traditional football clubs in Brazil and cleaned it, by getting rid of every brand logo that was on the jerseys and returning them to its original form. Juventus played their games at the league without any interference on their beloved club kit, for 20 A league games, that were both played in front of live crowds and also shown on both open and paid TV.