Choose Uber

This campaign employed a bold strategy by promoting its competitor, Uber, to the millions of tourists visiting Paris during the summer of 2024. The objective was to ensure better service availability for local residents by encouraging tourists to use Uber, reducing pressure on Heetch’s operations during a high-demand period. This unconventional approach saw Heetch willingly sacrifice thousands of potential rides, prioritizing loyalty and service quality for Parisians and suburban locals.