Breastmilk Money
Herconomy / SERVICEPLAN GERMANY + SERVICEPLAN GERMANY, Munchen
CREARCHIVE Score
193.9
HerconomyBreastmilk Money2025
Case Film
Campaign Images
BrandHerconomy
AgencySERVICEPLAN GERMANY + SERVICEPLAN GERMANY, Munchen
Award ShowLIA
CategoryIntegrated
Year2025
CountryGermany
Awards
- • Cannes Lions — B01 - Brand-Led Education & Awareness — Silver
- • Cannes Lions — B03 - Single-Market Campaign — Silver
- • Cannes Lions — F09 - Cultural Engagement — Silver
- • Cannes Lions — General — Silver
- • Cannes Lions — A01 - Data-Enhanced Creativity — Shortlist
- • Cannes Lions — A01 - Titanium — Shortlist
- • Cannes Lions — B01 - Brand-Led Education & Awareness — Shortlist
- • Cannes Lions — B03 - Single-Market Campaign — Shortlist
- • Cannes Lions — B04 - Brand Purpose & Impact — Shortlist
- • Cannes Lions — B04 - Societal Innovation — Shortlist
- • Cannes Lions — B06 - Fintech — Shortlist
- • Cannes Lions — C01 - Data-Driven Direct Strategy — Shortlist
- • Cannes Lions — E05 - Personalised Campaigns — Shortlist
- • Cannes Lions — F09 - Cultural Engagement — Shortlist
- • LIA — Integration - Best Regional/National Market — Gold
- • LIA — Direct - Good and Purpose — Silver
- • LIA — Digital - Banking & Finance — Bronze
- • LIA — Creative Strategy - Finance — Finalist
Credits
cityMunich
entrantSERVICEPLAN GERMANY
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