Bad Luck Reverser

Refisal / VML, New York, VML + NAME, Bogota / VML, New York
CREARCHIVE Score
76
RefisalBad Luck Reverser2025
Bad Luck Reverser
Case Film
Campaign Images
BrandRefisal
AgencyVML, New York, VML + NAME, Bogota / VML, New York
Award ShowCannes Lions
CategoryEntertainment Lions for Sport
Year2025
CountriesUnited States, Colombia
Awards
  • • Cannes Lions — C01 - Fan Engagement/Distribution Strategy — Bronze
  • • Cannes Lions — C01 - Fan Engagement/Distribution Strategy — Bronze
  • • Cannes Lions — C01 - Targeting, Insights and Personalisation — Bronze
  • • Cannes Lions — E04 - Social Behaviour — Bronze
  • • Cannes Lions — General — Bronze
  • • Cannes Lions — A01 - Consumer Goods — Shortlist
  • • Cannes Lions — A04 - Brand Storytelling — Shortlist
  • • Cannes Lions — C01 - Customer Retail/In-store Experience — Shortlist
  • • Cannes Lions — C01 - Fan Engagement/Distribution Strategy — Shortlist
  • • Cannes Lions — C01 - Targeting, Insights and Personalisation — Shortlist
  • • Cannes Lions — E02 - Art Direction/Design — Shortlist
  • • Cannes Lions — E02 - Social Behaviour — Shortlist
  • • Cannes Lions — E04 - Social Behaviour — Shortlist
  • • LIA — Integration - Best Local Market — Finalist
Credits
cityNew York
entrantVML
ShareXIN
RefisalVML, New York, VML + NAME, Bogota / VML, New YorkCannes LionsEntertainment Lions for SportUnited StatesColombia

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