A/R JORDAN

JORDAN BRAND / R/GA PORTLAND + R/GA / Portland

CREARCHIVE Score

254.4

JORDAN BRANDA/R JORDAN2018

Case Film

BrandJORDAN BRAND

AgencyR/GA PORTLAND + R/GA / Portland

Award ShowCannes Lions

CategoryINTEGRATED

Year2018

CountryUnited States

Description

About the Work Jordan Brand celebrated the 30-year anniversary of Michael Jordan’s legendary NBA All-Star Slam Dunk Contest free throw line dunk with an exclusive, first-of-its kind Snapchat augmented reality and e-commerce experience. This marked the first time ever a sneaker has been sold directly through Snapchat and delivered within hours. Consumers discovered a 3D, augmented reality “A/R Jordan” Snapchat Lens featuring Michael Jordan completing his 1988 NBA All-Star Dunk Contest free-throw line dunk and could physically walk around Michael Jordan to experience the dunk from all angles. Consumers could also unlock a Snapchat e-commerce experience that provided exclusive pre-release access to purchase the AJ III Tinker with same-day delivery.

Awards

• Cannes Lions — General — Gold
• The One Show — Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) — Gold Pencil
• Clio Awards — Snapchat AR Specialty Award / Snapchat AR Specialty Award — Grand Clio
• Clio Awards — Digital/Mobile / Virtual/Augmented Reality — Gold
• Clio Awards — General — Silver

Credits

AgencyR/GA / Portland

ProducerAnna SpositoAnastasiia Serebriakova

StrategistHarry PeachamJeff MillerShawn Dedeluk

Account TeamSam LevyAmber Buhl

Client / BrandJordan Brand / Los Angeles Snapchat / Los Angeles

Digital AgencyDarkstore / Los Angeles Shopify / Los Angeles

Product DesignerKrish Jayaram

Creative DirectorGabriel CheungGene Lu

Executive ProducerRicky Vega

Creative TechnologistTravis Chen

Executive Creative DirectorBen Williams