Airquity

EarSwitch / Havas Lynx
CREARCHIVE Score
75.5
EarSwitchAirquity2024
Airquity
Case Film
BrandEarSwitch
AgencyHavas Lynx
Award ShowCannes Lions
CategoryINTEGRATED
Year2024
CountryUnited Kingdom
Description

Health inequalities can’t be ignored, contributing to millions of early deaths in England alone. Medical technologies play a part in these failings, with devices such as common pulse oximeters, reported taking inaccurate, life threatening, readings from people with darker skin. As the UK's life science industry grows, our opportunity to reduce inequalities and provide a more inclusive future is huge. Airquity is an innovative core oximeter, a non-invasive biometric sensor, recording medical-grade and racially inclusive health metrics from the inner ear canal, where all skin looks the same.

Awards
  • • Cannes Lions — General — Silver
  • • Cannes Lions — General — Silver
  • • LIA — Evolution - Product Innovation — Silver
  • • LIA — Health & Wellness - Innovation — Bronze
Credits
cityManchester
entrantHavas Lynx
ShareXIN