Airquity
EarSwitch / Havas Lynx
CREARCHIVE Score
75.5
EarSwitchAirquity2024

Case Film
BrandEarSwitch
AgencyHavas Lynx
Award ShowCannes Lions
CategoryINTEGRATED
Year2024
CountryUnited Kingdom
Description
Health inequalities can’t be ignored, contributing to millions of early deaths in England alone. Medical technologies play a part in these failings, with devices such as common pulse oximeters, reported taking inaccurate, life threatening, readings from people with darker skin. As the UK's life science industry grows, our opportunity to reduce inequalities and provide a more inclusive future is huge. Airquity is an innovative core oximeter, a non-invasive biometric sensor, recording medical-grade and racially inclusive health metrics from the inner ear canal, where all skin looks the same.
Awards
- • Cannes Lions — General — Silver
- • Cannes Lions — General — Silver
- • LIA — Evolution - Product Innovation — Silver
- • LIA — Health & Wellness - Innovation — Bronze
Credits
cityManchester
entrantHavas Lynx
Similar Campaigns

ROOBADGE
VOLKSWAGEN
DDB SYDNEY
CREARCHIVE Score
35

COFFIN
LIFE360
ALTO NEW YORK
CREARCHIVE Score
35

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Saltanat Light
Citix
GForce Grey
CREARCHIVE Score
64.8
NO LABELS
NIKKA WHISKY
DENTSU INC. TOKYO
CREARCHIVE Score
60

PHONE BREAK
KITKAT
VML PRAGUE
CREARCHIVE Score
100